How to Ensure That Your Upcoming Exhibit Does Justice to Your Dynamic Business

Posted on: 25 October 2017

Are you an ambitious small business owner? If so, you may be looking to expand and are considering an exhibition stand at an upcoming event. You know that you have to make an impression on your visitors, if you're going to convert them into clients and so you have to plan this very carefully. Start with visualisation and then consider what audio and visual aids you can bring in to help you. Where do you begin?

Planning It out

Many experts advise that you should commit your vision to paper and create a storyboard. This is the same type of approach that Hollywood filmmakers use and it's designed to ensure that your production goes off without a hitch. Picture how your stand will look and what type of resources or assets you will need in order to dress it up properly. Share this vision with other staff in attendance and also with the vendors who are providing you with any equipment.

Making Their Jaw Drop

Are you planning a specific product launch during the exhibition? If you are, you need to ensure that the sound matches the grandeur of the vision and the visual assets do justice to your idea. Remember, it's all about the "wow" factor.

Using Technology

Technology has come a long way in recent times and it's quite incredible how dynamic your presentation can be, if you use the latest audiovisual equipment. You can digitally enhance your entire exhibit area, or focus on individual elements, using projections to manipulate the viewer's experience.

Projecting Your Message

As an example, you might like to use a process called projection mapping within the parameters of your exhibit space. You may be able to project a business message using multimedia content in either two or three dimensions, with laptop computers and state-of-the-art projectors. Even though you may be constrained by the space of your stand and the walls that surround it, you'll be amazed just how you can convert your message into something truly special.

Pushing It Further

Always remember that this is an age of surprises, so you need to make a considerable impression on your exhibit visitors, if you want to convert their interest into dollars. In other words, you must over-deliver.

The Importance of Teamwork

Make sure that the company supplying you with your equipment shares this passion, as it's no longer sufficient to just hire the assets and go it alone. Only work with event companies that are willing to go the extra mile for you.

For more information, contact companies like Fordtronic Video & Sound Pty Ltd.

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